Designing a premium connected experience for Porsche drivers

I worked on the My Porsche App and contributed to the connected ecosystem that surrounds it. My focus was to turn complex vehicle related features into clear, simple and premium digital interactions that reflect the Porsche feeling in every detail.

My Porsche App, UX Work and Impact

As part of the UX team I helped define how drivers interact with their vehicle, their services and the brand. The work combined user experience, system thinking and design system development, creating a foundation that supports features across multiple Porsche products.

Design system and component architecture

The Porsche Styleguide required components that were not only visually aligned but also technically robust. I contributed to creating patterns, states, accessibility rules and interaction behaviour that could be reused across multiple apps. These foundations increased consistency and allowed teams to build features faster without losing the premium design language.

End to end product design

I supported the full design process from early research until final production assets. This included turning insights into flows, shaping interaction concepts and creating high fidelity layouts that blended clarity with Porsche brand values. Regular reviews with product owners and developers helped ensure smooth handover and precise implementation.

Workflow improvements and design ops

To support the entire team we improved how files, versions and releases were structured. By organising Sketch, Abstract, Zeplin and Adobe tools into a clean workflow, handoffs became more efficient and design quality became easier to maintain.

Cross functional collaboration

Working with developers, researchers and business stakeholders allowed us to combine technical constraints with user expectations. Continuous reviews and shared decisions helped ensure that the experience remained premium and aligned across teams.

Overall impact

The improved UX structure, component system and workflow increased clarity for drivers and efficiency for product teams. The design foundations we created extended far beyond the app itself and became part of the digital identity used across multiple Porsche products.