Challenge
Infotainment screens demand more attention than they should. We asked how far we could reduce screen and physical controls while keeping the system understandable.

What we did
- ObserveInterviewed drivers and shadowed ourselves using car stereos.
- ReduceOnly primary functions, only primary information.
- Borrow from musicElements from music production and sound synthesis, put into a new context.
- PrototypeiPad prototype in Pixate with simulated hard keys; After Effects for micro-animations.

