Simon LutterSenior UX Designer
← All work

My Porsche App: a premium connected experience

Porsche · via IAV GmbH

UX and design-system work for the app Porsche drivers use to connect with their car, their services and the brand. Available in 47 countries and 25 languages.

Porsche 911 in a garage
Role
UX Designer in the My Porsche App team (via IAV GmbH).
Scope
End to end: research, flows, hi-fi UI, design system, design ops.
Reach
47 countries · 25 languages¹
Tools
Sketch · Abstract · Zeplin · Adobe CC

Challenge

Turn complex vehicle-related features into clear, simple interactions that still feel unmistakably Porsche, across one app and the wider connected ecosystem.

My Porsche App overview screen
My Porsche App overview screen

What I did

  1. End-to-end product designFrom research insights to flows, interaction concepts and production-ready hi-fi layouts, with regular reviews with product owners and developers.
  2. Design system and componentsPatterns, states, accessibility rules and interaction behaviour for the Porsche Styleguide, reusable across multiple apps.
  3. Design opsRestructured files, versions and releases across Sketch, Abstract, Zeplin and Adobe so handoffs became faster and quality easier to maintain.
  4. Cross-functional alignmentCombined technical constraints with user expectations through continuous reviews with developers, researchers and business.
Contributions to the Porsche design system
Contributions to the Porsche design system
User flow for the My Porsche App
User flow for the My Porsche App

Impact

Beyond one appThe design foundations became part of the digital identity used across multiple Porsche products.
Faster feature deliveryReusable components let teams build features faster without diluting the premium language.
Cleaner handoffA structured tool chain made handoffs more efficient for the whole team.
Walkthrough: concept, flows and final experience

¹ Porsche Newsroom, 2022: the My Porsche App is available in 47 countries and 25 languages.